General concept overview
Work in progress (Draft)
The Fidelity Marketing (in its basic sense) is a working title for a set of approaches and views on content (graphical primarily) authoring and sharing together with criteria to comply with. An emphasis is placed on accuracy, confidence and reliability of provided content/information, content provider itself as well as its (information) services.
In a broader sense, Fidelity Marketing can be applied to any type of content, e.g. common textual content.