Introduction to Fidelity Marketing

Posted on: Thu, 09/27/2018 - 14:12 By: kpv

General concept overview

Work in progress (Draft)

The Fidelity Marketing (in its basic sense) is a working title for a set of approaches and views on content (graphical primarily) authoring and sharing together with criteria to comply with. An emphasis is placed on accuracy, confidence and reliability of provided content/information, content provider itself as well as its (information) services.

In a broader sense, Fidelity Marketing can be applied to any type of content, e.g. common textual content.

Introduction

The concept of Fidelity Marketing appeared in the course of working on the VisualN Project. The initial idea was to pick up a term that would reflect key points and new capabilities that where made available to Internet Marketing specialists with VisualN IFrames toolkit. Though the potential of the concept appeared to go far beyond the initial boundaries and tasks.

From one side Fidelity Marketing can resemble some aspects of and intersect with Content Marketing. In particular it is so when talking of content subject and reliance of content provider in terms of regularly providing qualitative and timely content of interest on that subject, theme or topics (also part of Content strategy).

It also has some common features with Referral Marketing. Namely, when users share content on their sites via iframes, those iframes become recommendations leading to the iframe origin site (every shared youtube video has a link in its bottom-right corner).

Fidelity Content and Referral Marketing


And finally, it has its unique and specific features. The term resembles not only the content quality but also content or service provider dependability. Namely, when user embeds an iframe from content provider's site into his own site content, the level of service for his users and thus his reputation becomes dependent on how good service is provided by the original resource. Imagine a case when a Youtube video being embedded into a third-party site's content stops working.

Motivation

In recent years we've seen an exponential growth of data-prefixed disciplines, such as data science, big data etc. Add to it all those tools that just a couple of years ago were used only by relatively small groups of specialists and becoming a mainstream nowadays: R, Python etc. All that tools and knowledge domains generate enormous amounts of data some of which is being presented on the web to public in the form of visualizations. Though any visualization, no matter how great it looks, is of no worth if it doesn't resemble the reality, how the things really are. The Fidelity Marketing is trying to accentuate this situation and to offer some tools and approaches to help better truthful content to get to the user.

IFrames Toolkit

VisualN IFrames toolkit allows to flexibily share any content (graphical in particular) via iframes mechanism without coding. Also it provides and API for developers to integrate with their tools and provided even more extended functionality.

For Internet marketing specialists it provides a new tool to lead new target audiences to their sites. Basically, every shared and embedded iframe may have a link leading to the origin resource. Clicking that link user is led to that site. It is like "Youtube" icon on every video shared with other sites. Every time a user clicks it he is following to youtube.com site. And it is often.

Summary

The article gives a basic understanding of the Fidelity Marketing general concept. It is not intended to get into or cover details since the work on it is just in the beginning. Though the general direction and ideas should be clear by now. Also we are trying to show that introduction of such a new field is the call of our times but not just a fancy. It is highly connected to all that enormous volumes of data and other information, its usage and interest appearing constantly. And the way we people are becoming more and more dependent on it and thus the reliance and fidelity of that information becomes more and more important.